With Master CRM System, everyone with a customer-facing role can access, archive, contribute and share information. Sales, marketing and customer service will be aligned around the customer, for improved customer retention levels and better results.

Align around your customers

Transcend functional departments and build collaboration into your system. Everyone can access centrally-stored customer information, regardless of department, for a detailed history of the customer relationship.

Coordination throughout the customer lifecycle

360-degree account history

Master’s CRM System common database and shared workflows place everything in the open for all involved to see, share, check, contribute to. You’ll have sales histories, documents, correspondence and all customer data on one customer file, with further links to Google Maps and social networking sites.

Lead management and marketing

Master’s CRM System central database and shared processes unite sales and marketing professionals to manage leads and prospects together. Sales and marketing can access relevant key performance indicators and work together in a structured, customer-centric way. Opportunity Management passes leads to sales for follow-up.

Sales team management

Simplify the sales funnel and bring transparency by providing self-service. Master’s CRM System permits the centralized aggregation of, and access to, forecasts, leads and marketing collateral. This keeps sales focused on achieving its revenue goals, and each sales professional can see the complete picture.

Alert management

Alerts everyone involved the moment a response to a customer request is required. Also provides early warning of revenue events.

Opportunity management

Ensure that sales enquiries are followed up. With full integration between Master CRM System and Microsoft Outlook, e-mails no longer go missing and there’s a complete record of related events.

Customer portal

Create customized portals to share information and communicate with your customers, without additional IT resources.

Reports and analytics

Know what your customers are thinking and respond to their issues quickly. Built-in real-time analysis tools, reports and ad hoc database querying can help you to identify issues before your customer does.

Customer retention

Sales and after-sales teams typically use separate systems. Master’s CRM System central database gives everyone access to the same information, improving complaint management and supporting customer retention.